CREATIVE CAMPAIGN

At THINK & ACTION, creativity drives everything we do. We excel at delivering innovative advertising solutions across diverse media platforms, crafting campaigns that resonate and engage. Our work has been recognized with numerous international creative awards, reflecting our commitment to pushing boundaries. We’re proud to collaborate with top global brands, helping them tell their stories in impactful and memorable ways.

WHO DID THIS?

A Suspenseful Masterpiece

An award-winning short film that has garnered recognition across international film festivals. With a suspenseful narrative that keeps viewers on the edge of their seats, the film is visually captivating, drawing inspiration from Wes Anderson's distinctive aesthetic. Its unique blend of meticulous art direction and gripping storytelling has made it a standout piece in the world of short films.

Crazy Young / Xiao Yang Ge

For Xiao Yang's first-ever brand endorsement, we crafted a creative campaign that truly resonated with online audiences. By tapping into his relatable persona and blending it with innovative storytelling, the campaign garnered over 100 million views across China’s digital platforms. It was a powerful example of how a well-executed strategy can set a new benchmark for influencer-driven marketing.

CAPSTAND

To free you from frustration, we present CapStand here. A bottle cap that wants to be your support.

Beverage bottles are designed in various shapes, but the caps are usually identical. So we redesigned a one-size-fits-all bottle cap, that turns a bottle into a tripod, a selfie stick, and a phone stand. No matter whether you are in the bar, at the attraction spot, or on the go, you’re all set with just THE bottle.

AMOS SWEETS

We designed packaging and graphic visuals tailored to both the Chinese and U.S. markets, ensuring cultural relevance and market appeal. In addition, we produced a series of videos for global distribution, highlighting Amos Sweets' journey as a Chinese private enterprise expanding onto the international stage. Our creative efforts helped the brand resonate with diverse audiences and supported its global ambitions.

Bridging Markets with Creative Design and Global Storytelling

For 佳和喔香 Pu’er Tea, we led a comprehensive brand development and strategy, creating three flagship products: "千修一叶", "万香归一", and "一叶藏山". Our work spanned packaging design, logo creation, and brand films, elevating 佳和喔香 to become a premium representative of Pu’er tea in China. Through a multi-channel approach, we positioned the brand as a symbol of refined taste and craftsmanship.

PUER TEA - JIA HE WO XIANG

We leveraged the designation of Jingmai Mountain as a UNESCO World Heritage site to create a commemorative Jingmai Pu’er tea, celebrating this cultural milestone with a unique blend that honors the heritage and craftsmanship of the region.

WIN TOWN PLUM WINE

We proudly introduced Win Town green plum wine, crafting a cohesive brand from product naming and design to promotional videos and digital advertising. Our strategic approach not only established a compelling brand identity but also resulted in over 200,000 bottles sold on a single platform. This collaboration exemplifies our dedication to quality and innovation, creating a win-win opportunity that resonates with consumers and fosters mutual growth.

DON'T TRUST YOUR INSTINCTS.

Many people believe that tiles can never match the beauty of real marble. Gani challenges this notion by inviting you to look closer. The intricate veining on our marble tiles reveals the stunning landscapes of the earth—flowing rivers, vast deserts, and even distant galaxies.

In a world where finding a home often relies on electrical outlets, space toys, and LEGO blocks, Gani Marble Tiles allows you to connect with nature's elegance while appreciating our planet's beauty. Discover how Gani transforms your space into a sanctuary that celebrates the wonders of the earth.

We bring a wealth of experience in graphic design and production.

Our expertise spans from illustration and CGI to high-quality filming, allowing us to deliver compelling visual narratives that captivate audiences. With numerous graphic design awards under our belt, we are committed to excellence in every project, turning creative ideas into stunning realities. Our passion for innovation and quality ensures that we continually push the boundaries of what’s possible in visual storytelling.

We embraced a bold approach by casting women in traditionally male roles from Chinese wuxia novels. This innovative reinterpretation not only challenges gender norms but also breathes new life into classic narratives, resonating deeply with audiences.

The striking performances and fresh perspective garnered significant attention and sparked lively discussions, showcasing the transformative power of creativity in storytelling.

CROSS DRESSING

FOUND EASILY